Lucky charms − Now with These

This was probably my favourite project that I got the chance to work on. We were given a pretty open brief, so a bunch of the team sat in a room and started jamming on ideas, nothing was too absurd; with the goal of describing and selling the ‘these’ absurdity was exactly what we wanted. I was asked to lead the sea monster spot along with my good friend Doug Alberts. Bringing these frames to life was incredibly fun. Check out the other spots here https://www.giantant.ca/lucky-charms-now-with-these